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Weekly Performance Report
Teachertainment
Week in Review
March 23 – 27, 2026
$377.38
Total Ad Spend
287
Total Clicks
12,816
Impressions
6
Leads Generated
Prepared by Melleka Marketing
Slide 01
Google Ads
Performance
Google Ads
Total Spend
$86.51
4 active campaigns
Clicks
24
$3.60 avg CPC
Impressions
1,495
1.61% CTR
Conversions
0
No tracked conversions yet
Campaign
Status
Spend
Clicks
Impr.
CTR
CPC
Search | Parents
Active
$52.91
10
214
4.67%
$5.29
PMAX | Parents
Active
$22.93
12
644
1.86%
$1.91
PMAX | Teachers
Active
$6.98
2
72
2.78%
$3.49
PMax | Teacher Referral Program
Active
$3.69
0
565
0.00%
—
Total
$86.51
24
1,495
1.61%
$3.60
💡 Key Takeaways
Search | Parents is the highest spender at $52.91 with the best CTR (4.67%) — search intent is strong
PMAX | Parents delivers the most clicks (12) at the lowest CPC ($1.91) — efficient reach
PMax | Teacher Referral has 565 impressions but 0 clicks — creative or targeting may need refresh
No tracked conversions this week — recommend verifying conversion tracking setup
Slide 02
Meta Ads
Performance
Meta Ads
Total Spend
$290.87
5 active campaigns
Clicks
263
$1.11 avg CPC
Impressions
11,321
2.32% CTR
Leads
6
$13.93 cost per lead
Campaign
Status
Spend
Clicks
Impr.
CTR
Results
Leads Campaign | Parents
Active
$83.56
64
2,928
2.19%
6 leads
Traffic | Teacher Referral
Active
$66.90
81
2,780
2.91%
—
Parents | Sales Campaign
Active
$51.12
37
2,012
1.84%
—
Teachers | Sales Campaign
Active
$46.84
54
2,082
2.59%
—
Traffic | Teacher Referral | CUE 2026
Active
$42.45
27
1,519
1.78%
—
Total
$290.87
263
11,321
2.32%
6 leads
💡 Key Takeaways
Leads Campaign | Parents is the only campaign generating tracked leads — 6 leads at $13.93 CPL
Traffic | Teacher Referral has the highest CTR (2.91%) and most clicks (81) — strong engagement
Meta is driving 10x more clicks than Google at a lower CPC ($1.11 vs $3.60)
CUE 2026 campaign is running alongside the main Teacher Referral — consider consolidating for efficiency
Slide 03
GoHighLevel
CRM Overview
1,629
Total Contacts
3
Active Pipelines
6
New Leads This Week
$377
Total Ad Spend
💡 CRM Notes
1,629 total contacts in the system — growing database of parents and teachers
6 new Meta Ads leads added this week via the Parents lead campaign
3 pipelines actively tracking leads through the sales process
All new leads are being funneled through automated follow-up sequences
Slide 04
Email
Campaigns
1. Follow-Up Email to Conference Leads
2. Spring Break Email
3. Store Pricing Email
Slide 05
New Ad
Creatives
Spring-themed and Earth Day content created this week for upcoming Meta campaigns.
Spring-Themed Creatives
Spring Creative 1
Spring Creative 2
Spring Creative 3
Spring Creative 4
Spring Creative 5
Spring Creative 6
Earth Day Creatives
Earth Day Creative 1
Earth Day Creative 2
Earth Day Creative 3
Earth Day Creative 4
Slide 06
Work
Completed
Started Spring Campaigns for Parents and Teachers
Create follow up email to conference leads from CUE
Create spring break email
Create spring creative for ads
Create earth day content
Create store pricing and product email
Set up GHL integration for lead tracking
Review and optimize Meta ad targeting for parents
Set up conversion tracking for Google Ads
Update teacher referral program landing page
